“The Hustle That Built Smitty Dirty Dollars”

They say greatness often starts in the smallest of places. For Smitty Dirty Dollars, it began in a single bedroom in the back of my parents' house, deep in the south, back in 1995.

It wasn’t a studio, it wasn’t a shop, it wasn’t anything fancy. It was me, a beat-up desk, and a closet full of dreams. Surrounded by dirt roads and pine trees, I was a kid with big ideas and a deeper love for music, fashion, and hip-hop culture mor than I could explain. We didn’t have much, but we had cassette tapes, the radio, and the sounds of Kris Kross, Da Brat, Snoop Doggy Dogg, Tupac, and Biggie echoing through the house.

People back then wore oversized jeans, Starter jackets, Timberlands, and bandanas. The '90s wasn’t just a decade—it was a cultural movement. Every piece of clothing we wore said something and meant something, too. It spoke to our identity, struggles, style, rebellion, and pride. And while I didn’t know it at the time, it would be the blueprint for something bigger – the birth of SDD Productions Inc.

As hip-hop fashion evolved through the 2000s and 2010s—from throwbacks and velour suits to snapbacks, skinny jeans, and designer collaborations—so did Smitty Dirty Dollars. We all lost friends along the way, witnessed the passing of legends, and saw the culture change hands and faces. But one thing never changed: the hustle and that grind. That constant move towards advancement that lit that fire inside of us that said, "You gotta earn it."

Fast forward to now, and what started in that tiny room is now an establish clothing, apparel, and vinyl/decal designer brand. A movement. A lifestyle.

Smitty Dirty Dollars. Earn It.

We created this company and brand not just for the love of fashion, but for the ones who “get it out the mud.” For those who wear their past with pride and their ambition like armor. Every drop we release is a crown for the grinders, the dreamers, the ones still building.

Our Story: From the Block to the Throne

Street Royalty wasn’t born in a boardroom—it rose from the bottom. What started as Smitty Dirty Dollars—a grind, a hustle, a way to stand tall with nothing but ambition—became something greater.

We grew up watching greatness from the outside, crafting style from scraps, and turning struggle into swagger. Every stitch, every thread was laced with purpose—to prove we belonged.

And now, we do more than belong. We reign.

Street Royalty represents that evolution—from concrete roots to king-level confidence. It's for the ones who know what it means to earn respect, not ask for it. For those who don’t just wear clothes but wear their story.

Here, you’re not just shopping. You’re claiming your place in a society built on hustle, unity, and power.

Because royalty isn’t inherited. It’s made.

Welcome to Street Royalty. Built from grit. Worn with pride.